In an effort to drive top-line performance, department store chain Gottschalks is implementing a new multichannel marketing strategy to gain a better understanding of its customers, and improve the execution and measurement of its marketing efforts.
Halloween is not just good fun for consumers.
Donald Trump has partnered with niche publisher Ocean Drive Media Group to launch Trump Magazine.
I have a lot of trouble feeling comfortable enough to introduce myself to total strangers, but I know this is important in networking.
Email is still the killer app, no matter what folks, including me, predict about RSS and the like being email's demise.
Getting a new list of leads for your insurance business is great news.