Online financial services firm KeyBank increased open rates by 10% by following best practices and certifying e-mails with Goodmail, according to a panel at the DMA-07 Conference and Exhibition yesterday.
Cisco has partnered with software company Oracle to provide WebEx CRM On Demand by Oracle.
A solid marketing strategy is an important part of the success of any business these days.
The possibilities that sites such as Squidoo, Facebook and MySpace offer are huge for savvy online marketers.
Everybody has to start somewhere.
Social community sites such as Wikipedia are good places to reach online communities but are not the place for marketing, according to yesterday's keynote at the DMA 07 Conference & Exhibition.
Making cold calls can be frightening, especially when you are first starting out.
The Long Tail of Branding Portals vs.
Repackaging Brand Thatcherism 2.