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Retailers increasingly look to customer data: Aberdeen
While retailers understand the importance of customer data and the need to know their customers, most still manage messaging, marketing, merchandising and pricing strategies independently of the impact on individual customer behavior, according to a new study from Aberdeen Group. This is starting to change as a new generation of business intelligence applications that offer falling prices and more power make it easier for retailers to understand future trends, according to the report titled, "Business Intelligence in Retail Customer Management: Bringing Information Together to Build the Accurate Customer Profile."