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Return process makes impression on consumers: Newgistics
Even with the growing popularity of gift cards, a lot of consumers still end up returning presents after the holidays – 22 percent, according to a new survey from returns management solutions provider Newgistics Inc. The return process is an important opportunity for retailers to make an impression on consumers, as 80 percent of respondents to the Newgistics survey said they are not likely to shop again with a direct retailer if the return process is inconvenient.