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The Rebranding of the British Conservatives - David Cameron has the best chance in a decade to put the party of Margaret Thatcher back in government, thank to his reasoning that by shifting Britain's Conservative Party to the center of the political spectrum, he will pick up swing voters who previously supported the Labour Party. - Aaron Patrick @ The Wall Street Journal Google Office - Google will try to capitalize on collaboration options that Microsoft Office is lacking. But Microsoft has its own plans to shore up the vulnerability. - Aaron Ricadela @ Information Week Burnishing A Broken Board's Image - Fixing the Hewlett-Packard board in the wake of the current scandal will require a leader who can bring together a cohesive team?to start - By Jena McGregor @ BusinessWeek Web 2.0 Business Models Affecting Enterprise Systems Design - "Web 2.0 is really the acceleration of transformation," he said. "It's not that users got smarter or more social. It's that technologists figured out what consumers wanted." -Wyatt Kash @ GCN Bad Things Happen To Brands When Companies Run Out of Ideas - "Almost every category of consumer goods is in the process of forming into pools at both ends of the market," writes author Michael J. Silverstein in his new book, Treasure Hunt: Inside the Mind of the New Consumer. "In category after category, premium entries are growing, bargain brands are stealing share, and the middle is shrinking. " -Tom Asacker @ MarketingProfs How to Talk With Your Customers - A recent In Focus iMediaconnection did about what brands were doing with MySpace struck a chord (or nerve, as the case may be) with some of our readers-- to some, MySpace didn't count as true conversational marketing. -Nanette Marcus Mixed Outlook for US Online Spending - The US online advertising market continued its rapid growth in the first half of this year, although some changes in buying patterns, together with Yahoo's recent warning about an advertising slowdown, could point to a more mixed picture ahead, according to analysts. - Richard Waters @ The Financial Times Advertisers Seek Safe Haven on User Sites - To overcome reluctance, MySpace has created several content channels, on topics from sports to books to movies, which assures brands they will not appear adjacent to racy MySpace profiles. It also sells placements on entry pages, where users tinker with their profiles. - Brian Morrissey @ AdWeek