DoubleClick DART Search integrates with Yahoo's Project Panama

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Performics along with the performance marketing division of DoubleClick have completed a technical integration of its search advertising system with Yahoo's new search marketing platform, Project Panama. Both Performics and DoubleClick worked closely together during the redesign of Yahoo's search marketing platform to help ensure that the interface and functionality reflected the input of DoubleClick's application expertise and Performics' advertisers.

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