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P&G executive tells marketers to let go
ORLANDO, FL -- Marketers today have to understand and find ways to work with the idea that consumers essentially own their brands. This was a key message gleaned from a presentation made at the 2006 National Center for Database Marketing Conference at the Caribe Royale Orlando Resort and Conference Center from Kent Oldham, associate director and GBS consumer view solutions manager at consumer products giant Procter & Gamble, Cincinnati.