You may also like these news :
Palm's global campaign to make audience wise to Smartphone
Palm Inc. launches a $25 million worldwide marketing campaign today for its Treo Smartphone. The goal is to expand the market for the office management device by generating mainstream awareness of its multimedia and communication features. The six-month campaign encompasses print, out of home, online, mobile and viral marketing components, all with the tagline, ™Not just a cell phone. A Treo.™