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Limited Brands partners with ForestEthics on paper policy
Environmental group ForestEthics held more than 750 protests in front of Victoria's Secret stores during the past two years, but behind closed doors representatives from the group were meeting with lingerie retailer's executives to work on changing its paper policies. Those efforts paid off Dec. 6. Limited Brands, parent company to Victoria's Secret, announced a new paper policy that includes eliminating the use of pulp from Canada's Boreal Forest and British Columbia. Its main catalog will now contain either 10 percent post-consumer waste recycled paper or at least 10 percent Forest Stewardship Council certified content during 2007.