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Advertisement size and placement 101
I am testing a new lead generating sequence right now in aCanadian business newspaper. The testing is only a month in,but the results are quite educational. The ad? ======================= Are YOU Making The Most Out Of Your Customer Relationships? Announcing a FREE service to help you attractmore clients and improve your cash flow. Calgary, AB - It's a proven fact that up to 63% of yourclients will buy elsewhere due to indifference. Learn how tomaximize your customer relationships? while improving yourbottom line bank balance. Depending on your business, a 5%increase in customer retention CAN mean up to a 95% boost toyour year end profits. To receive your FREE training dvd and 2 marketing booklets(Creative Marketing Tips and Maximum Profits In Minimum Time),all designed to help find the greatest opportunities toimprove your marketing, fill out the form attrackingurlhere.com and everything will be mailed out to youimmediately. Or, if you prefer to leave your name and mailing address viamessage ? leave your details at 403.259.4566.This is 100% free. There are no sponsored links, no pop-upads, no banner ads and nothing you have to buy. Why? Because Business Edge Readers are among the bestentrepreneurs I've ever worked with, and this is my way ofgiving back. (go to the website to find out who I am). See thewebpage for Forbes endorsement of this material. One last thing: in 2006, one of my clients sold 1,175 productsin 48 hours during a new launch - - another sold 20,500 booksin 24 days, ALL using the techniques you get here for free.Call now. No catch. ========================= Very simple, yet easily replicable for any kind of business.What does it take for you to modify the headline to suit yourtarget market ? and the offer to fit what they are lookingfor? A little bit of pen to paper and you can have this donein less than an hour (the writing of the reports will take alittle longer). Each time the ad is run, I am testing a new headline ? or anew offer ? or a new url to visit. Only one thing is beingchanged at a time ? so the test is accurate. 80% of the results will be in within the first 7-10 days? thedifference with this paper versus a daily is that thisbusiness paper is run every second week ? and is almost alwaysplaced in reception areas of businesses ? even passed fromdesk to desk. My experience has been that leads will tricklyin for a month, even two, after the ad ran. Test #1 ? Different headline ? and the ad was a vertical (tall? and skinny). Same amount of text ? jut looks very differenton the page. Test #2 ? Headline above ? and a rectangular, triple businesscard sized ad. So far ? test # 2 has brought in 26.5% more leads than test #1? and the ad is only a week only (meaning it should be ~ 40%better performing than ad #1 after they have all filtered out. 40% more leads ? from basically the same offer. THAT is whyyou test. Not only has my cost per lead dropped substantially,I now have a control ad to try and beat on test #3. PLUS ? I purchased a yearly contract with this paper so I alsodropped my total ad cost by 65%! So my actual lead cost hasnow dropped by 400% That is the power of testing. Now I can use ad # 2 and try and beat the performance there. Plus ? my next variation of tests are in the follow up lettersthese people get. The goal now is to convert as high of apercentage possible into paying clients. Turning a $10 lead into a $1,200 lifetime client. That is power when you know the perfect ad that will generateyou XX # of leads per month at a cost of $xx per lead ? andout of those XX% will turn into paying clients that are worth$x,xxx each over their lifetime as a client. Once you have this working smoothly, you have a money machine? a replicable money machine. Now ? how are you going to use this to build your lead funnel? PS: If you are seriously interested in the offer above ? clickthrough the link in the ad (and yes, you are being tracked ?that's what this is all about ;o) ? I will send you theinformation as well. PPS: I am running a marketing contest soon ? details to beannounced. This will be for submissions for most creative,innovative marketing techniques you are using ? or you havefound others using. There will be cash prizes ? awards ?trophies ? free publicity, etc. Please let me know what youwould like to see for prizes and recognition ? or if you haveany thoughts on the contest idea as well. Thanks, Troy