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Shopzilla taps Memetrics for real time optimization
As the holiday season kicks into gear, comparison shopping service Shopzilla tapped optimization services firm Memetrics to test and optimize its service and drive real-time marketing experiments. The xOs Enterprise Memetrics platform at www.memetrics.com lets Shopzilla, Los Angeles, run multiple tests with multiple variables in a short amount of time to determine optimal page design and offer content as relevance becomes important this holiday season