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Do 500 men love their wives?
In 1934 a florist (B. Altman @ Company) ran an advertisementthat went like this: "We believe there are 500 men in New York who love their wives... and want to give them flowers for Easter So... we've provided 500 old-fashioned bouquets... ready now and packed in beautiful boxes. They're just inside the Fifth Avenue entrance... all at one price and that one price very easily to afford" ($2.50) Simple? Yes. Successful? 500 bouquets sold in 3 hours = 170 PER HOUR! So, yes. The reason why this is mentioned here? Could YOU not find a way to make this work? You are appealing to an upcoming holiday -- one typicallynot thought of by men that often as a reason to giveflowers. [hint: Thanksgiving AND Halloween coming up - bothGOOD reasons to have a promotion] You are appealing to the simple nature of men... make isEASY to buy (packaging done - right inside the door - oneprice - not expensive... all of these make it EASY to buy). How could you run a special bundle promotion for Halloweenor thanksgiving? Not hard to figure out is it? "Thanks for being a great customer - - here is a specialoffer just for you. Offer good until midnight onThanksgiving day." Think it through - and get your promotions going! CanadianThanksgiving is only 2 weeks away - your promotions betterbe out by this Friday! (PS: The ad above was written by Ruth Packard - one ofhistories greatest copywriters who understood the power ofsimplicity and ease of order).