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Burned by Branding - What churches can learn from the anti-Starbucks movement. - Christianity Today A $500 Milestone for Google Believers - Google now has a market value of $156 billion, exceeding all but 13 American companies ? icons of commerce like Exxon Mobil, Johnson & Johnson and Wal-Mart. It is worth more than any media company and all the technology companies except Microsoft, whose software empire it increasingly threatens, and Cisco Systems. - Saul Hansell @ The New York Times JupiterResearch Forecasts That 82 Percent of Small Businesses Will Be Online by 2011 - According to a new JupiterResearch report, Market Profile: Understanding Online Small Businesses, 82 percent of small businesses will have Internet access by 2011, of which 88 percent will utilize broadband connections. - Jupiter Research Top 50 Next-Gen Games - Market researcher BrandIntel has released a list of the Top 50 next-generation games based on consumer hype. - The Age Sorrell: Junk Food Ads Will Go Online - Sir Martin Sorrell has warned that Ofcom's junk food ad ban for children's TV could result in marketing budgets switching to the internet. - Guardian Unlimited Applying New Marketing Fundamentals in the Internet Era - The starting line of your strategy should be marketing fundamentals. The backbone of traditional marketing has long been the four Ps: product, pricing, placement, and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it. - Guy Maser @ Multichannel Merchant