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Who are you targeting... and why?
A client of mine emailed me the following question, which opensup the discussion around who are you targeting? and why? Keepin mind, this is for a photographer ? not your typicalcorporate/government sales environment. Question: I can see the power of sending gifts and follow-up. What if sending gifts is forbidden, like government employees,corporations with that policy, how do I get around theseobstacles? [part 1 of my answer addresses the use of spelling mistakes inyour materials] Answer: Hi William, Couple things: 1) typos - sometimes are planned - sometimes not. Being seen asa real person that is prone to mistakes can be a benefit in theimpersonal world. Other times, these are a mistake (I am a BIGbeliever that success in marketing is Fire - ready - aimapproach. Things do go out with mistakes - but I have yet tohave a return based on that alone. You accomplish more in amarketing campaign that has spelling mistakes than a marketingcampaign that has been edited and critiqued to the point oflosing it's luster. 2) with gov't employees - what would you sell to them? and whywould you want to? In my own opinion - you are going to be WAYmore successful finding a niche outside the government andoutside of selling to large corporations. Selling to thosemarkets you can expect long sales cycles, RFPs (which you willnever win), and price comparison. Selling to individuals - youcan hand pick your niche - and you can be much more aggressiveand giving in your marketing. If you MUST sell to gov't and corps - go after the educationapproach. Send them special reports, white papers, teleseminars,booklets, etc - anything that educates them on what you do andwhy they need it. 3) Read this article I just wrote - it gives you tools(newsletters and event themed promotions) that will grow youfast enough to handle. Pay attention to Rita's story - this isthe real deal! $250,000 in new revenues in 5 months from asimple newsletter! Troy Marketing reminders for December and January They are ready ? and boy o boy are they hot! I spoke this weekend at an event where I sharedthese tips and everyone there said #1 ? I should be charging for these ideas (I like that idea ;o) #2 ? that anyone who actually uses them (rather than sitting on their duff after reading them)WILL make moola from them. It would physically be impossible not to.Here are your December and January reminders? http://www.marketingreminder.com/MarketingRemindersDecemberJanuary.pdf http://www.marketingreminder.com/HolidayWealthCreatingWords.pdf They are powerful ? but you have to use them. And when you do ? please let me know how they work for you. With enough good feedback, I will continue doingthese? without it? I can easily make a productout of them to sell! It's funny: when you give away things for free,people just don't give it a solid value (and do nothing with the information). As soon as they pay for it ? WHAM ? now we have their attention and they actually start using the ideas provided. Please use them ? the results will amaze you, justlike they did for Rita. Until next time, Troy White PS: If you are ready to make 2007 your best yearever ? make sure you take a serious look at thishttp://www.turnwordsintowealth.com