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Prospects To Go says BTB holiday blasts are a 'no-go'
Marketers can lose a percentage point or more in response each time they send business-to-business blasts during 10-day major vacation and travel periods around Thanksgiving and Christmas, according to Prospects To Go LLC. The list brokerage and media-buying service firm recently released a industry calendar that shows marketers dates to avoid when sending BTB prospecting e-mail blasts. The calendar is available on its Web site at www.prospectstogo.com/calendar/index.html.