You may also like these news :
The mind-boggling power of a print newsletter
This weekend I attended a local Glazer Kennedy Inner Circlemeeting. These are localized chapters of the Dan Kennedy/BillGlazer marketing and advertising team. A diverse group of allindustries ? and all levels of expertise in the direct responsemarket. I spoke for some of the meeting on writing holiday promotionsthat make you money ? and make your clients fall in love withyour approach. Simple letters you can send out at any time ofthe year that make new sales, reactivate old clients, or just tosay hi and keep in touch. Rita was there are shared a story of the results shehas seen using simple print newsletters to grow their automotivebusiness. 5 months ago: - they run an automotive repair business on their farm- they have a number of employees- they do not live near a town or city ? no local nearbypopulation to draw from- they had never really kept much of a database- people have to drive for miles to visit their shop and gettheir car repaired She starts working with Ron Ipach, who is a long time DanKennedy student, who now teaches automotive shops how to usegood marketing techniques in their business. One of the techniques taught is in the power of printnewsletters. Rita started her first print letter 5 months ago. 4 pagesJokesFactsTriviaCartoonsSpecials on repair work GET THIS: she bought a list of addresses surrounding her (quitea wide circle out in the country). She has no names ? just theaddresses of these people. Bought 5,000 names to mail to. Oncea month the 4-page print newsletter gets mailed cold to thesenames. The point is ? she has no list to mail to ? a completely coldlist that had never even heard of her before ? this is importantas you will soon see. It costs her $0.10 to print each and $0.10 to mail each(unaddressed ? bulk mail) So ? her total outlay per month is $1,000 to mail to 5,000homes. ($5,000 total to mail the newsletter each month for 5months).Her results: OVER $200,000 in new business!Over 250 new clients ! With a simple print newsletter. Now, if Rita can do this with acompletely COLD list ? what can you be doing with your ownclient database? Imagine what is possible if you put this sameinvestment out there every month. 200 thousand dollars from a 5 thousand dollar investment. Forevery $1 she invests, she gets $40 back into the business. So, do I have your attention yet? Do you see how powerful andprofitable this is? When will you start doing it then? Here is an easy way ? have your newsletter written for you! DanKennedy has a done-for-you newsletter you can mail out to yourclients. Every month you get a new one you can send out andcustomize to fit your business. I would highly suggest you atleast look at it ? think about how cheap this is compared to youstruggling to do it yourself every month? Dan Kennedy Done 4 U(sign up through that link to gain access - highly recommended)