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The Power of We - Companies are using YouTube-like technology to tap the ideas and energy of employees. - Emily Flynn Vencat @ Newsweek Web 3.0? Entrepreneurs See A Web Guided By 'Common Sense' - In its current state, the Web is often described as being in the Lego phase, with all of its different parts capable of connecting to one another. Those who envision the next phase, Web 3.0, see it as an era when machines will start to do seemingly intelligent things. - John Markoff @ The New York Times (via Nick at WhereIStand.com) Blogs Becoming Force in Advertising - Blogs are becoming a force to be reckoned with as a means of advertising products, according to a survey. An Ipsos MORI poll found that the Internet journals are a more trusted source of information than TV advertising or e-mail marketing. - Reuters The Web 2.0 Bubble: A Hypothetical Short-Sellers List - Say, just for the sake of argument, that Web 2.0 is a bubble. If so, and assuming it one day pops, what public companies get hurt - Paul Kedrosky @ SeekingAlpha Is User-Generated Advertising Safe? - As my colleague and editor Rebecca Lieb points out in a recent column, "engaging in participation and dialogue is the way to earn" consumers' respect. Hence the increasing popularity of campaigns in which marketers solicit ad materials from customers. - Tessa Wegert @ ClickZ Google Video to Run Ads on User-Generated Content - Google Video will soon place advertisements in clips created by a variety of small producers and on select user-generated content, according to product manager Hunter Walk - BeetTV Avatars at the Office - More companies move into virtual world "Second Life"; ugly bosses can be models (subscription required) - Emily Steel @ The Wall Street Journal No, Second Life Is Not Overhyped - Is it a game? No. Is it a marketing opportunity? Yes, but who cares? What matters most is that it may point to the future of the Net, says Fortune's David Kirkpatrick Marketers Wend Widgets Into Interactive Tactics - Yahoo!, Honda, Sara Lee use application to personalize information - MediaWeek Teens Weigh In on Web 2.0 - When asked about trust levels, most people said that Yahoo!'s longevity in the market was comforting but they still trusted Google more than any other search company. - PC Magazine