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Power words to boost your response
One of the easiest things to do in your marketing andadvertising is to appeal to the logical side. Facts andbenefits, feeds and speeds. Most businesses gauge theirmarketing just on this. BUT, people buy based on emotional reasons for the most part. How do you inject emotion into your marketing materials? The words you use can be the key. 2 ideas for you here: 1) Learn how to write fiction! While this may seemcounter-intuitive to you ? writing fiction for business? it is avery important skill you can muster. I will be the first to admit how much help I need here! So, I went out and picked up a book called Fast Fiction:Creating Fiction in Five Minutes by Roberta Allen. A fantastic resource for helping you boost your response. Why fiction? One quote from the book will help you see why - -short stories? the process of association is one in whichrandom sensations, ideas, and memories become linked in ourminds. These connections may be alien to our rational everydayways of thinking, but they tend to have a logic all on theirown Think about that! A way to bring in all your clients emotions into your marketing,in a seemingly illogical way. One that links them (andassociates them) to you in their subconscious mind. Permanentwiring their mind to remember you and your story in a highlymemorable way. Short stories that tie into your marketing message will STICKwith them. Facts, feeds and speeds won't. You can bring personality back to your marketing and you will bethe ONLY ONE in your industry using this tool. Pick up this book ? or one like it. 2) Power words. The actual words you use can have enormousemotional impact. Boring words = bored prospects. Sexy, sizzlingwords and you have a prospect enticed to read what you arewriting. You can use active words over passive. Here are some activewords you can sprinkle throughout your marketing: DramatizeEnhanceEraseFinagleFinesseMotivateNipRouseSeize Shake What about these: Eye candyRomantic trystMystical presenceSpontaneousSalsa rhythmsSurrenderTouchableShimmeringStirringStunning 5 different approaches you can take in your closing arguments: 1) Your friends (co-workers, competitors, etc) will writhe withenvy2) For richer or richer3) You will be modern, trendy and in vogue4) To achieve peace of mind5) Sex appeal There are many others of course ? but these ones are a greatsample of what is possible with some simple words. (There is afantastic book out call Power Sales Words by Vicky Oliver youshould get ? easy way to spice up your copy!)