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Digital Utopia - A new breed of technologists envisions a democratic world improved by the Internet - Dan Fost @ The San Fancisco Chronicle Candidates Form Online Communities - Google Alerts keep Democratic Iowa legislature hopeful Elesha Gayman on top of news stories about her, her opponent or any of her main issues. - Melissa Coulter @ Quad City Times New Book Connects Political and Lifestyle Choices - A new book, "Applebee's America," contends that your lifestyle -- what's in your refrigerator or your garage -- says as much about your politics...or whether you live in a red or blue state. - Beth Harpaz @ Seattle Post Intelligencer Googled? Company Can Help With Good Results - A Chicago start-up, Naymz.com, wants to help you manage what's said about you online by providing some tips and tricks that the search-engine pros use. - Akron Beakon Journal Google Tools for SMBs (Part 1 of 2) - Google takes on Microsoft via Blogger, Google Apps for Your Domain, and Google Docs & Spreadsheets - free communication tools that can be used for internal or external purposes for small businesses - Inside AdWords Will The Web We Wove Protect Us From Evil? - Today it is the globe-eating spider-web of consumerism, expression (free and otherwise), love, hate, politics and religion. Perhaps it will be a protector of free expression and defense against closed, authoritarian governments and oligarchies. Or it will be another force for censorship and control. - Howard Dratch @ Blogcritics Magazine Five Things Every CMO Must Know About Web Analytics, Part 1 - Don't worry about the data. Worry about the key metrics that are true performance indicators and that will fuel your team to make their next (smart) decisions. - Shane Atchison @ ClickZ Beating Adwords - Beating Adwords gives you the tools necessary to actually make money online, it is not just a theory that should work. - Article Alley Beauty Parade for Web 2.0 Start-Ups - While promoters of the new wave of internet start-ups claim this is not turning into another bubble, it is reminiscent of the last boom in at least one respect. There is a great deal of hype, says Mitchell Kertzman, a partner at Hummer Winblad, a Valley venture capital firm. - Richard Waters @ The Financial Times Fox Interactive to Launch Widget Platform - For example, a blog could include a widget that shows its RSS feed. Loyal readers could download the widget to their desktop - TechCrunch