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5 Things You Didn't Know About The Paparazzi - believe it or not, not everyone can be a well-paid tabloid sharpshooter. Becoming a viable paparazzo actually requires a variety of skills, as it takes more than mere doggedness (although you will need that in spades) to succeed - AskMen Take a Tip From Oprah - she helped make Deckers' (NYSE: DECK) UGG boots hot with a mere mention, for example. Plus, she gives away a lot of cool stuff to audience members -- think cars (GM's (NYSE: GM) Pontiacs)) or Apple (Nasdaq: AAPL) iPods a couple years ago. She even made Tolstoy's classic Anna Karenina a bestseller again, and that's no easy task - The Motley Fool How To Create An Online Entertainment Empire...On No Budget - A web mogul tells his secrets. - LA Times Who's In Control? - Today, the same can be said of control, particularly if you're a marketer or a content provider. No, marketers don't have "no" control, any more than consumers have "no" privacy. But the degree to which you control your brand, advertising, messaging, Web site, even your offline media is rapidly eroding. - Rebecca Lieb @ ClickZ Marketers Want Proof of Online Ads' Audience - Internet companies have had great success selling advertising space, in part because the effectiveness of those ads is supposedly so easily measured. But marketers, even as they continue to push more of their ad budgets online, are starting to ask for better proof. - International Herald Tribune