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The Future Of Blogging - Business 2.0 has unveiled 16 new Web logs. Whoa! More than a dozen? At one time? From one publisher? - Bambi @ CBS Marketwatch Brightcove Publishpod: How Does It Work? - The Brightcove Publishpod is a desktop application for encoding and uploading video and other media assets to Brightcove. The Publishpod makes creating and uploading content fast and easy. It's available for both Mac and Windows computers. The Publishpod comes with the Brightcove service for no additional cost, and currently it's available as a Beta. - Brightcove eMarketer: Ad Spending Soars On Social Networking Sites - Ad spending on social network sites is set to top $1.8 billion by 2010, but the network operators such as MySpace and Facebook must develop tools to measure results. That's one of the main conclusions of a new report released Wednesday by research firm eMarketer. -Shankar Gupta @ MediaPost Selling Literature to Go With Your Lifestyle - following the Long Tail niche marketing method, publishers try to sell consumers literature that fits where they are - Julie Bosman @ New York Times LinkedIn No. 2 Social Networking Site for Professionals in the UK - Last week, LinkedIn ranked #170 among Net Communities and Chat websites and #44 among Employment & Training websites based on share of UK internet visits on Hitwise. - Hitwise Robinson Allows Blogosphere To Manage Campaign For a Day- Congressional candidate Vernon Robinson temporarily "fired" his campaign manager Wednesday and hired the blogosphere. - Mike Baker @ Kansas City Star A Web Site to Call Your Own - starting Nov. 15...you'll be able to pick any dot-com (or .net, or .org) Web address that hasn't already been taken ? no charge. - David Pogue @ New York Times Plugging In: Can E-Commerce Leverage Social Networks? - As social networking continues to gain a stronger foothold, with News Corp's MySpace now at more than 100 million members and Google recently scooping up YouTube for $1.65 billion, it's logical for e-tailers to seek ways to tap into that zeitgeist to drive traffic and pinpoint likely buyers. Still, there are reasons not to embrace social network tie-ins, at least not without careful consideration. - Keith Regan @ E-Commerce Times