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Printing: Part 1
The first thing about printing I wanted to discuss is file formats and compatibility?a problem with which printers are always wrestling. Without getting too in-depth, here is what you need to know. Any quality print shop will need your files to be in an easily printable format. The two most popular among printers are Adobe PDF and .eps. If you use PDF, make sure you use the Print Setting at 300 dpi (dots per inch). Illustrator eps, on the other, hand, is a vector-based format, which means your file can be printed any size (from billboard to business cards) without compromising the quality of the image. With some printers you can also use a .tif file. It's best NOT to use a .jpg image, as jpgs are compressed files and may come out looking pixelated and out of focus on paper. Another thing to keep in consideration is to have your designer save the files so they'll open in an older version of whatever design program (s)he is using. Older versions of design programs (Adobe Illustrator, for example) won't be able to open a file that was created by a newer version. If your designer is using Illustrator CS or CS2, you can get around this by having him or her save your files in .eps Legacy format, which allows older versions of the program to open the file. Doing this can save a lot of headaches down the road.