You may also like these news :
media+marketing business trend links
The Reinvention Of Martha Stewart - The domestic guru is once again the face of her brand, but she's no longer calling all the shots - BusinessWeek How Specialized Engines Could Make Web Search Better- Google's new tool, which lets anyone build a specialized search engine, could be the key to advancing Web search. - MIT Technology Review Birth of a Brand Operating System - Via Seeking Alpha, the Stalwart reports on Google's incremental development of a Google operating system before our very eyes. I would interject that Google doesn't realize it yet, but this is really a brand operating system. To date, however, there's not much Google brand to be seen. - Brands Create Customers Some 10% Online Consumers Watch TV Online - Some 10% online consumers watch television broadcasts online, according to the latest Consumer Internet Barometer, produced by The Conference Board and TNS. - Metrics 2.0 From CPM to CPM(2): Moving Beyond the First Impression into a Second Life - Now, as we find ourselves living in a convergence culture, a new kid on the block has emerged (translation: new medium) that is gently challenging this model. Virtual worlds ? as a medium ? are capable of accommodating a form of advertising where the M in CPM becomes multi-variate. In other words, a single ad campaign can produce a number of different types of impressions and consumer touchpoints, both primary and secondary. - ADOTAS Economics Of Abundance Getting Some Well Deserved Attention - Dave Hornik has a wonderful post about Anderson's talk while Ross Mayfield is also discussing how he's come to realize that the economics of scarcity doesn't apply digitally. - TechDirt Small Is Beautiful For The Net Giants - 'Web 2.0' highlights how the online world is changing: amateurs come up with the ideas, then the big boys open their wallets, says Julie Meyer - The Observer Retailers tackle The Long Tail - Online firms have shown that there is money to be made from dusty back catalogues. Now everyone wants to cash in - Dominic Rushe @ Times Online