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Neiman Marcus Direct selects Omniture
Neiman Marcus Direct, the direct arm of luxury products retailer Neiman Marcus, has selected Omniture Inc., a provider of online business optimization software, to offer customized reporting capabilities. The retailer will use the Omniture SiteCatalyst suite of solutions. The suite is designed to help organizations quickly identify and understand the most profitable paths through their Web sites, where visitors are dropping off, what's driving critical success events, and how different segments of visitors interact with the Web site .