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A New Campaign Tactic: Manipulating Google Data- Fifty or so other Republican candidates have also been made targets in a sophisticated Google bombing campaign intended to game the search engine's ranking algorithms. By flooding the Web with references to the candidates and repeatedly cross-linking to specific articles and sites on the Web, it is possible to take advantage of Google's formula and force those articles to the top of the list of search results. - Tom Zeller @ The New York Times ComScore Releases Worldwide Ranking of Top Web Properties - Of note were the gains experienced by Wikipedia Sites and Youtube.com during September. Both sites were up 12 percent versus August. - ComScore Video Web Sites Rush To Fulfill Viewer Demand - "There's a huge appetite for this stuff," he added, referring to the celebrity-driven news that TMZ features. "People want to see people as they actually are in public. This stuff bounces around the Internet like a boomerang." - Carly Mayberry @ Washington Post Holding Your Company In Trust - Although there are countless surveys out there in which large numbers of consumers say they would rather buy from companies that show good citizenship than those that don't, they know only too well that the percentage that really reflect this in their buying behaviour is tiny. - Ethical Corporation Why Brands Should Upload Their Video Onto YouTube - As I'm posting the clip, it had attracted 87.075 views, it's been commented 224 times and 1226 people added this clip to their personal favourites. These are impressive stats. - iWisdom Product Placement in Consumer-Generated Videos - "Plinking is the process of adding a product or service link to a visible object or image in a video. When deployed, it will have an interface for users to upload and tag video. Users will freeze a single frame and define an area where the product is located. It can be any product from an iPod to particular jacket or pair of jeans. Once tagged, the item will be clickable throughout the runtime of the video, and will link to an e-commerce page." - MIT Advertising Lab YouTube: A Case Study - With YouTube's acquisition for $1.65 billion, I thought I'd take an opportunity to post a chart that demonstrates the company's quick growth from obscurity in October 2005 to market dominance in mid-2006. The chart below depicts the market share of visits to YouTube.com based on all internet visits in the U.S - Hitwise Why Is Mobile Social Networking Worth $3.45b? - I can't count being dyslexic, so my job is to ask why? What are the drivers to all this activity. Because its not about technology. its more about the inter-relationship between biology, social network theory, anthropology, Darwinism, cultural theory, economics, marketing, fan fiction, mobile, the internet, science, game theory, of course peacocks, cheese making and.... trust. - Communities Dominate Brands