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Marketing by Toyota
This just in... Dave Rachford is a great guy and an awesome marketer. Herecently emailed me the following as an example of GREATMARKETING and advertising. ... "Thought you might like to look at an interesting DM piecefrom Toyota. As you know, I bought a brand new Toyota FJcruiser (with "Dan Kennedy" money earned fromwww.cpamarketingcenter.com ), now they want to send me a diecast model for my desk. Cool - I want it! Heck it's free. Then they will hit me with "service specials" especially for me: -Recommended service intervals-Stories from other FJ owners just like me (community) -discounts from Barnes & noble, Tivo, T-mobile and Bass Proshops.... In other words, they send me a $2 car model, they sell / rent myname, and they pepper me with offers for accessories & such. Not a bad deal, I want the car model! Of course it's "Free gift with purchase" but its a nice littlesurprise - and a smart marketing agency move for Toyota. Iwonder if the big three US dinosaurs are doing the same thing? Dave Rachford, CPA - Marketer www.cpamarkingcenter.com As you can see - Toyota is well versed in building a "fencearound their herd" as Dan Kennedy so easily explains. Keepingyour clients happy is the surest way to build your business year- after year - after year. From repeat purchases to anincredible referral base, these types of strategies will alwaysbring you solid growth. Now - how many ideas out of this short article could you use inyour business? Also - if you are in, or know other in, their own accountingpractice - may SURE you send them to Dave'swww.cpamarkingcenter.com - his strategies work! His own Cruiseris decked out from head to toe with a vehicle wrap advertisinghis one business - destined to get massive publicity andattention. From the mailer: