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Anik appointed JCPenney director of brand marketing
JC Penney Company Inc. has named Ruby Anik as senior vice president and director of brand marketing, reporting to chief marketing officer Mike Boylson. At JC Penney, Anik will oversee the development and execution of the company's brand marketing strategy, articulating the retailer's offering of style, quality at smart prices and insure the consistent execution of the JCPenney brand in all messaging.