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"Help" is no help in e-mail subject lines: MailChimp
E-mail marketing firm MailChimp has found that the words "help," "percent off" and "reminder" are not ideal for use in e-mail subject lines. A study conducted by Atlanta-based MailChimp looked at 200 million e-mails sent by the firm's clients, and found that wording is key to getting consumers to open their e-mail.