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How to Get Big Results with Your Letters
Since cracking into corporate accounts is so tough these days, I'm always looking for ways to help sellers get their foot in the door. Recently Jim Logan, a respected colleague, sent me a special report that's a real life account and analysis of a B2B and B2G direct mail lead generation campaign he led for a client several years ago. The client wanted to set up face-to-face meetings with executive decision makers in a complex public and private sector sales environment. The result was a 75% success rate in the public sector (getting into the office of elected officials) and over 50% success rate gaining access to F1000 executives.In this report he shares exactly how he did it. When you read it, you'll learn: How this letter was integrated into the entire sales process. The most common mistake in B2B and B2G lead generation and how to avoid it. The inside secret of the workhorse of the letter ? the opening paragraph ? and understand each element and why it's so effective. The secret to the last paragraph of the letter and understand why and how it's written to increase the response rate to an astonishing 75%! How this letter handles gatekeepers and why you shouldn't be afraid of them intercepting the letter. How the body of the letter addresses the three most important conscious and unconscious thoughts of the reader. What to expect when you send a letter like this to a small business CEOs and a 7 point success strategy to using this letter with small business executives. His personal 5 key points to the success of this letter?points that counted before I wrote the first word. Get your complimentary copy of Analysis of a Successful B2B & B2G Lead Generation and Direct Mail Campaign now.