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J.C. Penney, David's Bridal pair up
J.C. Penney Corp. Inc. has teamed up with David's Bridal to promote its wedding registry to the specialty retailer's customers. As part of the deal, all of David's Bridal's registered brides will be invited, via e-mail, direct mail or by one of David's Bridal's consultants, to create a gift registry at J.C. Penney.