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Second Life, Other Virtual Worlds Reshaping Human Interaction - "As strange as it might seem, it's not that different from being a reporter in the real world," Adam Pasick, the Reuters correspondent who will serve as the virtual bureau's first chief, said in a Reuters report. "Once you get used to it, it becomes very much like the job I have been doing for years." - National Geographic Wal-Mart Vs. The Blogosphere - The episode may turn out to be an even bigger public relations disaster for Edelman, the retailer's PR firm. - Pallavi Gogoi @ BusinessWeek Big Blue Brings Web 2.0 to School - Designed to attract computer science students and build advanced skills for the next wave of IT jobs, IBM and the University of Arizona will announce on Oct. 19 a Web 2.0 classroom curriculum. - Deborah Rothberg@ eWeek A Virtual World But Real Money - the budding fake world is not only attracting a lot more people, it is taking on a real world twist: big business interests are intruding on digital utopia. The Second Life online service is fast becoming a three-dimensional test bed for corporate marketers, including Sony BMG Music Entertainment, Sun Microsystems, Nissan, Adidas/Reebok, Toyota and Starwood Hotels. - Richard Silkos @ The New York Times Yahoo Sees Social Networking Sites Competing for Ads - After years of charging premium ad prices to reach users of its Web sites and communities, Yahoo now blames a weaker growth outlook partly on a glut of competing advertising on the hugely popular social networking sites. - Michele Gershberg & Eric Auchard @ Reuters GoogTube Deal To Change Media Economics - If you believe that there is no going back from a future of on-demand digital TV programs, movies, music, data and communications, then the new Google-YouTube union offers the interactive infrastructure and tools needed to manage and monetize Web-based digital video that is for now unmatched by broadcast, cable, satellite and telephone platforms. - Diane Mermigas @ The Hollywood Reporter Yahoo! Ranked #1 in Number of People Streaming - Fox Interactive, which includes MySpace.com, led the way with 1.4 billion streams during the month, or 20.1 percent of the market. Yahoo! Sites ranked second in video streams initiated with 823 million (11.8 percent share), followed by YouTube.com with 688 million (9.9 percent share). - ComScore The Real Reason That Google Bought YouTube? - Buying YouTube will give Google a platform on which advertisers can experiment with television commercials, writes David Kirkpatrick. "Google can buy ad inventory in TV, radio and print to place ads there it pre-tested online." Google "could even create its own offline media products." - via CNN, iWant Media Project RED Campaign Gets Boost from MySpace Campaign - Gap which is promoting a line of (RED) apparel, was the leading beneficiary of traffic from Join (RED) website, receiving 26.9 percent of visits to the site for the week ending October 14, 2006. - Hitwise Google Website Optimizer Launches - Google will soon begin offering AdWords advertisers a new tool to experiment with a variety of different landing page layouts in order determine which one gains the most conversions from site visitors. - TechCrunch Corporate Blogging: Wal-Mart Fumbles - Good business blogs put a face on impersonal institutions. But, Wal-mart's Edelman-backed blog, didn't. - Marc Gunther @ CNN After the Walmarting Comes the Edelmaning - Last week, Wal-Mart was pummeled for a fake Wal-Mart blog set up by Edelman PR, which after nearly a week of silence has owned up to the deception - sort of. - MarketingVox