You may also like these news :
Daelim taps BBDO for US$20 million brief
Korean residential apartment brand Daelim has awarded its US$20 million creative and media account to BBDO Korea. The agency triumphed following a competitive pitch that also included incumbent Daehong, LG Ad, Diamond Ogilvy and Korad. According to BBDO chiefs, Daelim is the number one residential apartment brand in Korea, adding that the agency demonstrated a superior creative and media strategy during the review.