You may also like these news :
E-mail and Web analytics: Finding the right vendors for you
Like the first fish that flopped its way onto land, sprouted legs, and walked off to open a little coffee shop called Starbucks, Web analytics is evolving. The most important result of Web analytics' Darwinian transformation from basic reporting into complex data analysis is Web analytics vendors introducing a visitor database. This allows visitor profiles to be generated and personas to take shape, and suddenly it wasn't simply about what was happening on your site, it was who did that to what.