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Web Analytics and Google
Google Analytics, is a great, free tool to help you better understand where you traffic is coming from, what keywords are generating traffic and even how your landing pages are converting. (I'll be doing a podcast on this soon!) Google recently revamped the tool and now it's even better. Here are some of the improvements: * Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format. * Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others. * Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends. * Contextual help tips: Context sensitive Help and Conversion University tips are available from every report. Some great resources: Google Analytics Blog - Official Google blog from the Analytics team Conversion University - Articles on traffic and conversion Free 7 day Google Analytics mini-course And, on a related note - Google purchased Feedburner (the leading blog and podcast RSS metrics provider) and will certainly be looking to create a one source for web metrics tool that includes RSS feeds. Should be interesting. What a success story for the folks at Feedburner too. So, how are you tracking your leads and conversions? Are you?