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The YouTube Effect - The anxieties of YouTube fame. - Ben McGrath @ The New Yorker The Walmarting of the Blogosphere - MediaPost writes that Business Week this week called attention to the promotional stunt by Working Families for Wal-Mart (WFWM), which was launched by PR firm Edelman and is funded primarily by Wal-Mart. "While there is a Working Families banner on the website, nowhere does it mention that Wal-Mart has paid for the flight, the RV, the gas, and the blog entries," Business Week writes. - MediaBuyerPlanner Google for Educators - Google recognizes the central role that teachers play in breaking down the barriers between people and information, and they support educators who work each day to empower their students and expand the frontiers of human knowledge. This website is one of the ways they're working to bolster that support and explore how Google and educators can work together. - ZDNet Web Video Market: Who Will Win The Big Ad Money? - EMarketer estimates that $385 million will be spent on online video ads, equating to just over 2% of the total $15 billion or so in online advertising estimated this year....Web video is so hot that venture capitalists and angel investors are chasing the opportunity by pouring money into new ventures that hope to make money via advertising. - Bambi @ Marketwatch The Cult of the Superstar - Television and consequently money have redefined modern sport, making phenomenons such as Sharapova the norm. Not the exception - S. Ram Mahesh @ Sportstar Weekly Social Media and E-Commerce Converging: Report - The report, s-commerce: beyond MySpace and YouTube, finds consumer visits to social networking sites have increased 109 percent since January 2004, and page views per visitor have grown by 414 percent in the same time period. - ClickZ DVDs: They Will Survive - Doomsayers say DVDs are dinosaurs, but they're dead wrong. These discs will not only make it through the digital age - they'll thrive in it. - Chris Taylor @ Business 2.0 Budgeting For A Robust Internet Marketing Strategy in 2007 - This article takes a closer look at some important aspects of Internet marketing in hospitality and what marketing activities and line items comprise the 2007 online marketing budget. - Hospitality eBusiness Strategies, Inc How Likely Is A Second Dotcom Crash? - Technology commentators are predicting the second coming of the dotcom crash, five years after the first one wrecked confidence in the internet business and sent countless paper millionaires on to the streets. - Paul Trotter @ PC Advisor Counting Web Users Often Sticky - "Ad measurement is the currency of this business; it's where the money trades hands," Stuart said. - Brian Deagon @ Investor's Business Daily Viral Marketers Under Siege - You can blame LonelyGirl15 who shot to one of the top viewed videos on YouTube. Just as advertising agencies, movie moguls and Fortune 500 companies began to feel their way into the foreign turf of viral videos, the Federal Trade Commission has decided to flex its regulatory muscle over stealth marketers. - Kyle Niederpruem @ Inside Indiana Business