Storytelling, interactive ads key to TV-Internet amalgam: Joost executive

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SAN FRANCISCO — Storytelling is the future of media, according to yesterday's keynote address at the ad:tech San Francisco show. In a presentation called "Dreaming of Disruption," David Clark, general manager for North America and executive vice president of advertising at Joost, discussed the future of television and the Internet, and what it means for advertisers.

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