Merkle buys CFM Direct for financial services advantage

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Merkle Inc., a leading database marketing agency, has bought CFM Direct, a direct marketing shop with a strong financial services client portfolio that includes Capital One, Bank of America, HSBC, Kroger Personal Finance and RBS. The acquired agency's 90 employees in the Oak Brook, IL, and King of Prussia, PA, offices are now part of Merkle's commercial markets group.

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