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Business 2.0's New Strategy: All Journalists Must Blog - Quittner is charging every journalist at the Time Inc. title with creating a blog. Such a move will offer "more ad revenue opportunities." - Rohit Barhava @ Influential Interactive Marketing Use Case: How Companies Can Use Photosharing Correctly - We gearheads at CrunchGear are fairly skeptical when it comes to hardware manufacturers trying to tap the excitement of social networking/sharing sites - TechCrunch Advanced Creation and Editing of Wikipedia Articles - Part two of our look at the online encyclopediadia anyone can edit shows how to create brand-new articles - What PC? Google Is Said to Set Sights on YouTube - Google is in discussions to acquire YouTube for $1.6 billion, people involved in the talks said yesterday. - Andrew Ross Sorkin and Peter Edmonston @ New York Times Are Sleeper Films Fading to Black? - "Movies do not come out of the blue. As studio marketers have become more aggressive, all the freshness has been appropriated by the campaign. So it's almost impossible to have a sleeper." - Stephen Farber @ The New York Times DM to the Long Tail - Online retailers like Netflix and Rhapsody generate nearly as much revenue from unconventional titles as from mega-hits. Having escaped the shelf-space constraints of bricks-and-mortar stores, retailers are finding unforeseen moneymakers among their vast inventories. - Ray Kingman @ DM News PayPerPost Funded to Launch Consumer Generated Advertising Revolution - PayPerPost, a marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced it has secured $3 million of venture capital. Florida-based Inflexion Partners led the Series A round, with Village Ventures and Draper Fisher Jurvetson (DFJ) participating. -TechJournal South Page views? Unique Visitors? Hits? How the Internet Methodically Measures Its Users - But people outside of the business often stumble over the meaning of Internet-specific measurement terms such as "hits," "page views" and "unique visitors," to name some of the most common ones. - BelleVille News Democrat Should Corporations Control Online Discussions? - The reason participatory citizen media have been so popular and successful is partly due to the fact that their platforms have been relatively independent of corporate control; therefore, they have allowed people to espouse independent points of view. - Steve Andersen @ Rabble Marketing Shifts In Changing E-Tail Landscape - This year, much of the focus will be on the fact that online searching often leads to offline buying. "Search is now an invaluable tool to holiday shoppers" - Keith Regan @ Ecommerce Times Analysis: New Media a Weapon in New World of Politics - Drudge is a news site, not a blog, according to blog empress Arianna Huffington - Washington Post