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Industry click-fraud rate increases to 14.8 percent in Q1
Click fraud is still on the rise, according to recent pay-per-click fraud figures released yesterday by Click Forensics Inc. The company's two-year-old independent click-fraud reporting service, the Click Fraud Index, found that during the first-quarter 2007 the search industry's overall click fraud rate was 14.8 percent, up from 14.2 percent for the fourth quarter of 2006. Click fraud was at 13.7 percent for the first quarter in 2006.