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Coke One online video campaign invites scrutiny in Norway
Coca-Cola Co. came under the scrutiny of spam law in Norway for an online video marketing campaign for its Coke One drink that allegedly does not comply with Norwegian law. The questionable messages were video postings in online social forums from a fictitious user who is supposed to be like one of the users on the site. The first video involves a bottle of Coke in a seemingly amateur video of two football celebrities talking.