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J.C. Penney offers online window treatment tool
J.C. Penney has launched a custom application on its Web site at www.jcp.com that allows customers to mix, match and layer window treatments and preview how they'll look in their home. The Window Design Center tool, which was developed internally, was designed to help make it easier for consumers to buy window treatments by enabling them to visualize the impact the treatments will have in the home. J.C. Penney, Plano, TX, believes this will give it a significant competitive advantage in the window category.