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Libey says rate increases, declining prospecting monster DM trends
NEW YORK — Rate increases, declining prospecting, talent absorption, the failure of net neutrality, online intensity and new systems. These were just a few of the monster trends that are about to shake the world of direct marketers, according to direct mail guru Don Libey, who spoke at the Direct Marketing Club of New York's April luncheon at the Yale Club. The luncheon was sponsored by White Plains, NY-based MeritDirect.