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Building eBay 2.0 - Clobbered by Wall Street. Fierce competition from Google. Meg Whitman's had a rough couple years. Fortune's Adam Lashinsky finds out how she's trying to turn eBay from ultra-hot to built-to-last. - Adam Lashinsky @ Fortune Dot-Com Bubble Part II: Why It's So Hard to Value Social Networking Sites - What makes this hard is that these companies seem to be so many years away from the kind of earnings that the valuation numbers are forecasting for them," says Andrew Metrick, finance professor at Wharton. The $15 billion MySpace figure "would imply that a lot more people will be on MySpace than are currently on it." - Knowledge@Wharton More than Half of MySpace Visitors are Now Age 35 or Older - "Last year half of the site's visitors were at least 25 years old, while today more than two-thirds of MySpace visitors are age 25 or older. - ComScore Research Forecasters On Lookout For Next Big Color - The environmental movement, for example, is fueling green's popularity. Forecasters noted the public's tolerance for the shade rose in the 1990s (post-avocado, people had had little patience for green) and the growing popularity of environmentalism has made green a symbolic, and more acceptable, color. - Nicole Tsong @ Seattle Post How Businesses Can Put Web Video To Use - New products from Cisco and others will help them make informal video like YouTube's relevant to their companies. - J. Nicholas Hoover and Larry Greenemeier @ Information Week Microsoft to "Socialize" Podcasts - "Microsoft (MSFT) is going to 'socialize' the idea of subscribing to content," Klau told the San Francisco Chronicle in an interview. "They're taking the idea of bookmarks, 'content you want to go to," and applying it to RSS and podcasts, 'content you want to come to you.'" - Frank Barnako @ Seeking Alpha Listening To Your Customers - Ecoute! You know there's a conversation about your brand happening out there online, but you don't know where to go to listen. Tom (Underscore's president) shows you the way. - Tom Hespos @ Underscore Marketing Marketers Turn to Ads on Social Media Sites: But, Consumers Still Wary - 20% of online advertisers surveyed by Jupiter Research say they plan to test viral marketing in vehicles such as blogs this year?but Jupiter also found that most consumers don't trust product information they get on social media sites. - Internet Retailer In Web Marketing It's the Pitch, Not the Hits, That Counts - The yardstick of success isn't the number of hits per se, but rather the conversion rate. When you think about it, this is a fascinating divergence of two very different modes of web marketing: search mode vs. pitch mode. -Scott Brinker @ AdAge Sun Microsystems Wants to Blog News - CEO Jonathan Schwartz has sent a letter to Securities and Exchange Commission head Christopher Cox asking permission to disclose news about Sun Microsystems on his personal blog. Such a change would be a major shift in the way business news is distributed. - Red Herring Economies of Scale Don't Apply to Virtual Worlds? - Second Life's denizens are concerned that the entrance of big business into the world will drive them out. They're right to be concerned. Their businesses are as at risk as the local bookseller's business before Barnes & Noble comes to town. - Joystiq via BubbleGeneration The Rise and Fall (And Rise?) of AOL - AOL, which recently abandoned its 'pay to play' model, is now trying to succeed as a free service in a very crowded marketplace. Can it succeed? We look at AOL's past and possible future. - Jennifer Bosavage @ Tech Web Investor Shy Away from Web 2.0 Startups - "But we have trouble determining whether we can ever make money in this [Web 2.0] space, because there have not yet been these type of exits that generated venture capital type returns." - Tom Sanders @ VNUNet.com