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Playing with Dolls
Today's JustSell.com email newsletter featured some profitable statistics that come from the most famous doll of all time, Barbie. ----Every second, three Barbie dolls are sold somewhere in world, according to Mattel. When Barbie debuted in 1959, Mattel sold 351,000 dolls. All of the Barbies sold since 1959 could circle the earth, head to toe, more than seven times. The first Barbie doll sold for $3. Today, a Barbie will set you back about $14.99 ? unless you want a mint-condition vintage doll. In September 2006, a 1965 Midnight Red Barbie sold for a record-breaking $17,000 at a Christie's auction in London. Today, Barbie (with all her licensed products) is a $3 billion brand. ---- All this history and profit from a piece of plastic. A toy. What sort of playthings could you convert into a serious business with the potential to create a legendary brand?