Petco wags its tail over new shopping-engine strategy

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PALM DESERT, CA – As an early adopter of comparison-shopping Web sites, Petco at one time had 18 datafeeds going out to the various engines supplying the pet-supplies retailer with the necessary product information. This was because at the time there were no third-party firms managing such information, John Lazarchic, Petco vice president of e-commerce, told a room full of eTail attendees this week.

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