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User-generated reviews and a long tail of offerings are key to a good e-commerce site: eTail executive panel
PALM DESERT, CA — Chris Andersen's keynote on his book "The Long Tail," in which he argues that selling less of more is key, was the inspiration that led the morning panel titled "Key Industry Trends for 2007 and Their Implications for Cross-Channel Growth Strategies: A Chief Executive Officer/President Panel Discussion."