Miller taps Digitas as digital agency of record

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Miller Brewing Co., producer of beers such as Miller Lite and Miller High Life, picked Publicis Groupe's Digitas, Boston, as its digital agency of record after a competitive review of shops. The Milwaukee-based brewer is ramping up its interactive marketing efforts in line with competitors like Budweiser owner Anheuser-Busch, which recently debuted an Internet broadcast site called bud.tv.

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