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DreamWorks, GSD&M debut childhood obesity PSAs for Ad Council
The U.S. Department of Health and Human Services and the Advertising Council Inc. have joined with DreamWorks Animation SKG to create a new series of public service advertisements designed to help address childhood obesity. The PSAs are an extension of HHS' ongoing "Small Step" Childhood Obesity Prevention campaign, which encourages children and families to lead healthy lifestyles through characters from the movie "Shrek."