You may also like these news :
Training Your Networking Group to Pass Referrals
Networking groups can definitely help businesses generate referrals. However, We've talked to many people who've told us that despite the fact that they are giving business for other members of their networking group, they are not getting business from other members of the group. Let's think about this a minute. For those of you who want to get more business from the networking groups you belong to, keep this in mind: When attending referral-related networking groups, remember that your efforts should focus more on "training a sales force" than on trying to "close a sale." In other words, if you want to get business from the fellow members of your networking group, it is key that you educate these people about some of the specifics of your business and what to look for in order to refer you effectively. Let's say you're training the sales force in your office. What would you say in this training process? How would you describe your product or service to your salespeople that would enable them to fully understand the benefits of what you have to offer? This is what you should be doing at a networking meeting.