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Web Ad Spend Boosted By Small Brands - Increased spending by smaller brands will propel the Internet to a greater share of advertising spending this year than the outdoor sector, according to ZenithOptimedia. - The Financial Times Managing IT for a 'Flat World' - In the age of the level global playing field, companies will need to rethink the way they compete, collaborate, and communicate. It will support completely new sources of information emanating from device-to-device communications (e.g., RFID tags) and digitization of previously analog content. The "Information Technology" industry will be redefined to include consumer electronics, content-producing industries, and communications, all largely based on digital input and output. - David Goulden @ BusinessWeek PR Newswire Acquires U.S. Newswire - By purchasing Washington, D.C.-based U.S. Newswire, PR Newswire will significantly expand its customer base in the government and public interest sectors and gain improved distribution channels to reach media and online audiences. -via Amy Solomon @ The Ruth Group SpotRunner Launches Affiliate Program - Spot Runner, the first web-based ad agency, that makes it fast, easy and affordable for local businesses to advertise on television launches the Spot Runner Affiliate Partner Program where users can earn money for every client you send their way. The Spot Runner Affiliate Program provides you with official Spot Runner links to put in your website or newsletter and lets you earn money for every new sale that you refer to Spot Runner. A sale occurs when someone you refer buys a TV airtime schedule at Spot Runner. - SpotRunner Web Classifieds 2.0: The Aggregators - A new breed of Web sites aims to simplify the classified process. The sites offer templates and step-by-step instructions for creating classified ads and then post the ads, sometimes free, on all the major listings services. Bob Tedeschi @ The New York Times Tories Unveil Their Secret Weapons: 'Webcameron' - David Cameron will today unveil radical plans to harness the power of the internet by reaching out to a blogging generation that is disaffected and disconnected from mainstream politics. - Will Woodward @ Guardian Unlimited The Trouble With YouTube - It attracts a lot of viewers, but can user-generated video make money? - the Economist It's the Digital Natives Vs. the Immigrants As Kids Go to Work- Traditionally, young people entering the workplace were the newbies - who had to be shown the ropes by their elders and betters. In some respects, that will still be the case. But as the internet becomes more and more central to the work of organisations, the newcomers will feel more at home in this environment than their employers. -John Naughton @ The Observer Building A Targeted Email List - Thanks to a high annual churn rate ? 21%, according to a JupiterResearch study ? building and maintaining an e-mail file can be like inflating a leaky life raft: You have to keep pumping air in to stay afloat. - Tim Parry @ Multichannel Merchant User-generated Content Touted as Web's Next Big Money-maker - Revenues from user-generated content on the Internet are expected to hit close to $1 billion by 2010, U.S. research firm In-Stat said in a report. - Roberto Rocha, CanWest News Service; Montreal Gazette Virtual World, Virtual Money - More than just a virtual world, a new Montreal-based online community venture is the virtual world. Launched Tuesday, co-founder Rocky Mirza's Weblo is a virtual epicenter for commerce, centered on a digital recreation of the everyday world. - Red Herring AOL Reinvents Itself - Picture this: an online community with tens of millions of members connecting with each other across the globe in their own insular yet addictively accessible world. Techies scoff, but Web newcomers flock to the service. -Paul Bonanos @ Law.com Financial Times Goes Digital - Those reporting for work at the pink 'un today are coming to terms with the launch of the UK's first completely integrated newsroom. From now on all the material that appears on ft.com, email news alerts, blogs, podcasts and all other platforms is being produced by the same people who turn out the main paper. - Steven Vass @ Sunday Herald Will Social Networking Sites Transform Politics? - Candidates take chance on MySpace, YouTube in quest for votes - Karen Brooks @ The Dallas Morning News Selling to Avatars - The newcomers [marketers to Second Life] may see themselves as pros, Lancaster observes, but what a lot of real-life companies don't realize is that they're going to have to compete against a completely different marketplace, which is basically the residents of Second Life. - Rob Walker @ The New York Times